40% Attendance Rate: How GoToMarketers Delivered the First Global Consciousness Unconference?
40% Attendance Rate: How GoToMarketers Delivered the First Global Consciousness Unconference?
DURATION
3 months
DURATION
3 months
CLIENT
Sacred Startups
CLIENT
Sacred Startups
Virtual Conference Management
Virtual Conference Management
End to End Event Management
End to End Event Management
Event Marketing
Event Marketing
Content Marketing
Content Marketing
PROJECT OVERVIEW
PROJECT OVERVIEW
In 2024, Sacred Startups partnered with GoToMarketers to bring this vision to life through the world’s first Eternal Return Unconference—a four-day virtual event held in September 2024. The collaboration spanned three months, from June to September, with the goal of uniting a global audience that included entrepreneurs, investors, healers, coaches, space owners, and design collectives. Together, they aimed to create a truly immersive experience that would spotlight the rising consciousness economy and provide a space for meaningful dialogue and discovery.
In 2024, Sacred Startups partnered with GoToMarketers to bring this vision to life through the world’s first Eternal Return Unconference—a four-day virtual event held in September 2024. The collaboration spanned three months, from June to September, with the goal of uniting a global audience that included entrepreneurs, investors, healers, coaches, space owners, and design collectives. Together, they aimed to create a truly immersive experience that would spotlight the rising consciousness economy and provide a space for meaningful dialogue and discovery.
The Challenge
The Challenge
The primary challenge was to conceptualize, promote, and deliver a groundbreaking global virtual event within a limited timeframe of three months. This involved curating speakers from across the US, India, the UK, and Europe, ensuring diverse representation across fields ranging from wearable technology to ancient wisdom. The team also had to generate strong international awareness, attract thousands of registrations, nurture and engage attendees through tailored campaigns, and guarantee a seamless technical execution for the multi-day event—all while staying true to the sacred and visionary essence of the Sacred Startups brand.
The primary challenge was to conceptualize, promote, and deliver a groundbreaking global virtual event within a limited timeframe of three months. This involved curating speakers from across the US, India, the UK, and Europe, ensuring diverse representation across fields ranging from wearable technology to ancient wisdom. The team also had to generate strong international awareness, attract thousands of registrations, nurture and engage attendees through tailored campaigns, and guarantee a seamless technical execution for the multi-day event—all while staying true to the sacred and visionary essence of the Sacred Startups brand.
WHAT WE DID
WHAT WE DID
GoToMarketers began by conducting research and carefully curating speakers whose expertise spanned innovation, spirituality, and design. Frameworks were developed for each day of the conference, with session topics finalized in collaboration with the chosen thought leaders. Once the event content was set, the team launched an integrated marketing campaign across Instagram, Meta, LinkedIn, and Twitter, supported by international paid ads and lead generation systems that drove thousands of RSVPs. In the weeks leading up to the event, personalized nurturing campaigns were rolled out, including targeted outreach, educational content, and countdown initiatives that successfully converted nearly 40% of registrations into attendees. Finally, during the Eternal Return Unconference itself, GoToMarketers managed the virtual platform, oversaw technical operations, and facilitated meaningful engagement among participants, ensuring that the four-day journey unfolded smoothly and left a lasting impact on the global community.
GoToMarketers began by conducting research and carefully curating speakers whose expertise spanned innovation, spirituality, and design. Frameworks were developed for each day of the conference, with session topics finalized in collaboration with the chosen thought leaders. Once the event content was set, the team launched an integrated marketing campaign across Instagram, Meta, LinkedIn, and Twitter, supported by international paid ads and lead generation systems that drove thousands of RSVPs. In the weeks leading up to the event, personalized nurturing campaigns were rolled out, including targeted outreach, educational content, and countdown initiatives that successfully converted nearly 40% of registrations into attendees. Finally, during the Eternal Return Unconference itself, GoToMarketers managed the virtual platform, oversaw technical operations, and facilitated meaningful engagement among participants, ensuring that the four-day journey unfolded smoothly and left a lasting impact on the global community.
Working with Gotomarketers was transformational for Sacred Startups. In just three months, Aashish's team curated thought leaders from four continents, managed comprehensive marketing across multiple platforms, and executed a flawless four-day virtual conference. They didn't just organize an event - they catalyzed a global movement.
Working with Gotomarketers was transformational for Sacred Startups. In just three months, Aashish's team curated thought leaders from four continents, managed comprehensive marketing across multiple platforms, and executed a flawless four-day virtual conference. They didn't just organize an event - they catalyzed a global movement.
Shashikiran Rao
Shashikiran Rao
Founder, Sacred Startups
Founder, Sacred Startups
