Event marketers are some of the most strategic and high-impact professionals on a marketing team.

They juggle the big-picture objectives of driving pipeline and revenue while managing countless operational details on the ground.

From hybrid summits and executive roundtables to global webinar series, every event comes with its own mix of complexity, creativity, and pressure.

Event marketing isn’t just logistically intense, it’s a growth engine.

Every interaction, from the first registration to post-event engagement, can feed your pipeline and influence business outcomes.

The challenge lies in making each event not only successful in isolation but also repeatable, measurable, and scalable.

That’s where this checklist comes in.

This is your strategic north star for Event-Led Growth.

It guides your team in running agile, repeatable events that consistently deliver results.

Whether you’re planning a high-touch in-person summit, a multi-city roadshow, or a quarterly webinar series, this checklist helps you stay organized, aligned, and focused on outcomes.